Sensory marketing how to improve the consumption rate Mall？

The so-called sensory marketing is an enterprise managers in marketing, the use of human senses of sight, hearing, touch, taste and smell, to carry out "color" pleasing to "sound" moving, "Taste" attractive, with " love "touching scene experiential marketing, which demands objective is to create consciousness to experience the feeling, so that consumers participate effectively mobilize consumers desire to buy a marketing model.

What is sensory marketing? Why so interesting sensory marketing is so important, but also so difficult? Defined this concept are: the use of consumer feeling and influence their behavior. Modern marketing is through sight, hearing, smell, touch, taste impact on our brains. Sensory marketing global marketing is entering a new era, developers use sensory marketing Fun Mall is imminent!

1.The definition of sensory marketing:

The so-called sensory marketing is an enterprise managers in marketing, the use of human senses of sight, hearing, touch, taste and smell, to carry out "color" pleasing to "sound" moving, "Taste" attractive, with " love "touching scene experiential marketing, which demands objective is to create consciousness to experience the feeling, so that consumers participate effectively mobilize consumers desire to buy a marketing model.

Visual Merchandising is through visual stimuli way to achieve the purpose of selling a marketing approach. It includes display design, store design and store POP design.

Marketing refers to the use or hearing wonderful unique sound, to attract consumers concerned about the hearing, and unique sounds formed in the minds of consumers.

Marketing refers to the tactile sense of touch for consumers leave an unforgettable impression on the characteristics of promotional products and stimulate consumer desire to buy.

Taste marketing refers to a particular odor to attract consumer attention, memory, identity and a final marketing and consumption, is the consumer taste, smell stimuli, different from traditional visual stimulation.

Olfactory marketing is to attract consumers concerned about the establishment of a specific odor, memory, identity and ultimately the formation of brand loyalty.

2. How to use sensory marketing to the mall?

Each marketing model for the effect of age, gender, different consumer behavior arising from different sensory marketing is no exception. After the consumer physiological, psychological characteristics and consumer behavior analysis can be drawn, sensory marketing is more effective for children, women, the elderly.

Scientific research shows that a whole sensory impairment ordinary child is twice adults, children and even olfactory sensitivity is 200 times the middle-aged. In the choice of products, children of color, sound, taste is very sensitive in these areas have unique products usually get a favorite of children. Colorful children's clothing, shoes with sound, scent of rubber, which are sensory marketing children's products in the market reflects the successful application.


Compared to men, women have a comparative advantage on the senses: the sense of touch is more delicate, the taste more pronounced (more women than men have the number of taste buds); at the same time, women also tend to emotional consumer psychology. And in a way, sensory marketing is an emotional element marketing easier for female consumers temptation. Thus, in the women's store spraying perfume, mobile phone design bright colors often have unexpected results generated from the sales.