From the micro-channel pay to resolve experiential marketing

Experiential marketing is a new marketing approach, sales market has gradually penetrated into any corner. This article describes the development history, theory and future trends of our experiential marketing.

The arrival of Experience Economy era, a profound impact on enterprises, the most important aspect is the company's marketing concept. Like Dr. Bernd Schmidt  wrote in his "experiential marketing" "Experiential Marketing", a book pointed out, experiential marketing  the consumer's senses , feelings , Reflections , action and association  five areas, re-definition, design marketing way of thinking. Such break through the traditional way of thinking on the "rational consumer" assumption that when consumer spending is both rational and emotional, consumers before consumption, while consumption, the experience of post-consumer, is the study of consumer behavior and business key brand management.

Styles：
1. Focus on the customer experience
2. Experience-oriented design, production and sales of your products
3. Inspection consumption situation
4. Customers are both rational and emotional
5.Experience have a "theme"
6. Methods and tools for a variety of sources
7. Experiential marketing pay more attention to the customer experience in the consumption process

This era, the most is the lack of information. The traditional "characteristics of efficacy" marketing has gradually out, "experiential marketing" was beginning to flourish. Micro-channel pay, as a key commercial closed-loop, in "experiential marketing" and there were a lot of unique advantages.

From 2015 to open Spring Festival Evening shake red, micro-channel pay "experiential" marketing ideas have emerged.

Micro-channel pay on the basis grab a red envelope, cleverly using the "shake" experience. Gathered to see the show, and this is a true portrayal of many family New Year's Eve. In this atmosphere of family reunion, "shake" red envelopes this experience is simple to the extreme, but also full of a sense of ceremony, under the obvious body movements around them can easily be infected.


1.01 billion times the amount of the micro-letter envelopes transceiver 110 billion times a shake interactive ...... these dazzling data, so that the show has become a universal interactive envelopes shake a real sense. At this stage, gift-play is to play to the extreme. With micro-letter envelopes N secondary communication, brand owners also gain a much higher than expected exposure and influence.

Under extreme of experience, reputation and commercial value have become a matter of course.