Moscow CROCUS Exhibition Center

Moscow Expo Crocus Exhibition Center, opened in August 2004, the largest modern exhibition center in Moscow, the base area of 450 thousand square meters, there are 3 large exhibition hall. Located in the suburbs, the traffic is more inconvenient.   The  Exhibition Center is designed and built according to the international standard. It is a modern building. Exhibition area of the exhibition center is the area of the exhibition center, the outdoor exhibition area is. Open car park at the exhibition center has 20 thousand parking spaces. Exhibition Center 1 exhibition hall, including 4 exhibition hall, 4 conference halls (can accommodate 270 people to 900 people). Exhibition space height of 12 meters, the maximum capacity of the floor to 20 tons per square meter. No. 2 exhibition hall is divided into two layers, including the 7 exhibition hall, 9 conference halls (can accommodate 50 to 660 people) and 5 negotiations. Hall space height of about 8 meters, the maximum capacity of a floor to 20 tons per square meter, the two floor of 650 kg per square meter. Exhibition Center's 3 exhibition hall was built in 2005, is still under construction. 3 exhibition hall area of up to 150 thousand square meters. The exhibition has successfully hosted : The eleventh Russian International Woodworking and woodworking machinery exhibition; The eleventh Russia international pharmaceutical exhibition; 2010 international construction equipment engineering machinery vehicle expo; The 2010 Moscow International Automobile spare parts, customer service service and equipment exhibition; The 2010 Moscow International Footwear exhibition; In 2010 the Russian toy exhibition; The 2010 Moscow International Welding Technology exhibition; 2010 Russia international packaging industry; In 2010 the Russian automobile and motorcycle accessories and services exhibition, customer service; The eighth Russia international instruments, measuring equipment and chemical reagents; 2010 Russia international food ingredients exhibition; Russia Moscow International Auto & Accessories Fair 2010; 2010 twelfth Russia international pharmaceutical exhibition...... Russian name: МВЦ«Крокус Экспо»  City: Moscow Exhibition area: 200000 square meters Accommodate the number of people: 100000 people Exhibition hall telephone: + 7 (495) 7272626 Exhibition hall: Www.crocus-expo.ru/ Exhibition hall: T. M increased to T71. Kappa, from a state of C - P T by the State Party, and a long allus pgfla from allus von C M PI kappa kappa e are C, C P and C are 2

Personal Feedback of The Event "Let's Dance"

"Let's Dance" was a nonprofit fund-raising event. It was held on 2016/3/11 in St Paul's Hall in University of Hudderifield.As  a guest participated in the activities of their event and to donate 3 pounds as a donation.
 
 Venue was large enough to provide space for the guests to dance to dance, there were ornate stage. The main content of "Let's Dance" was keeping sancing for 3 hours. Almost all participating guests were Chinese people and  no basis for the dance which made the whole event participation was not enough. The end result was not very optimistic about the tutors in two hours when forced to terminate its activities.
 
 The failure of the process, we can see a successful event requires distinctive theme and a high degree of participation. Others involved in organizing the exhibition and can absorb less than desirable experience to apply to their own fair. Obviously, a convention and exhibition activities must be scheduled and compact enough to attract guests to participate and asked to participate in the request meets the public.
Guests needs of the masses of the State to increase richness of event.

Overall, the activities of the Battle of failures because it took too long and too single unsuitable content was not heavy promotion. But there is no doubt that every team member in the event are joint efforts of struggle and hard work, Just find a cause from the failure to improve on it in the next event.

2012 British International Health and Medical Exhibition

Venue:NEC Exhibition Centre, Birmingham, UK
Time: 2012-05-01--2012-05-03
 
2012 British International Health Medical Exhibition is the UK's largest international healthcare rehabilitation Fair, all of Europe is currently well-known health care rehabilitation exhibition. NAIDEX National 37 years success history of international professional exhibition experience. 2012, NAIDEX National exhibition organized in the industrial cities of Birmingham in central England, the show began in 2003 with the original of each year in November in Dusseldorf, Germany Rehacare International held merger is expected to attract more health-care complex construction products Buyer concentrated to Birmingham NEC exhibition center and seek business opportunities. This is the industry of manufacturers, trade organizations understand the European market, to get to know and contact the European mainland distributors, agents look for the best way to promote its business to expand its influence. 

Market analysis 

English as an important trading entities, economic power and financial center, the world's fifth largest economy is the world's richest and  most economically developed and one of the highest living standards.

UK population of 61.4 million, in 2009, the British medical device market value of $ 12 billion expected over the next seven years, the British medical device market will average 8.2% growth rate, by 2016 the market value of about $ 21 billion.

Although the UK is currently in the recovery after the recession, but it's the healthcare industry, especially in the medical device industry, has maintained a good growth momentum, its resilience to the economic crisis, mainly from the demand from the consumer healthcare those affected discretionary spending, so even in a recession, the health care industry can continue to maintain steady growth.

Britain continued to rise in social benefits, as well as the gradual improvement of people's health awareness, making the British medical device market continues to expand. At present, more and more manufacturers and dealers are investing a lot of money in advertising to influence consumer awareness of health care, this phenomenon further promote the development of the UK medical device market.

Starbucks' customer experience "Winning: using technology to embrace the core values of the brand

In 2008 Starbucks has experienced the worst performance in the history, in addition to the external economic difference, founder Howard Schultz • think the most important is the brand's core values compromised! At that time management is the pursuit of growth and to cross the Wall Street figures, which led away from the core values of the company, the customer experience is destroyed, consumers away from Starbucks, which ultimately reflected in the results. • So Howard Schultz (Howard Schultz) to return to Starbucks, as the CEO post, through a series of reforms to make Starbucks back to life, the stock still rose nearly tenfold.

What is the core value of Starbucks?

Starbucks corporate mission (mission statement) which on the shop (Store) writes: "When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends It's. about enjoyment at the speed of life-sometimes slow and savored, sometimes faster. Always full of humanity. "I think" sense of belonging "," a break from the worries outside "and" humanity "is the key! In addition, Howard Schultz • In the book "Onward: How Starbucks Fought for Its Life without Losing Its Soul" special mention "fragrance" and "milk" to understand the core values of Starbucks helpful.

Technology to improve the customer experience.Howard Schultz attaches great importance to "customer experience", considered to be very important core values in a ring by a good experience, Starbucks customers can experience and feel the pursuit of core values. Most people understand and create a good customer experience need to spend a lot of money, but the performance is not necessarily a direct help. But in fact, enhance the customer experience by Starbucks, not only enhance the operational efficiency, but also promote the growth of turnover. In addition to the product and the hard environment, investment in digital media and technology, to enhance the customer experience is also a great help.

Free WiFi operating logic

Although free Wi-Fi will cause many customers to extend the residence time in the store, but also to develop a group of "small groups" together customers. In addition to their cup of coffee, but also we want to have a place so that they can gather, access, share photos and interesting YouTube videos. The user experience, not only provides the convenience of customers, but also to build a successful living space "Casual", so that customers can access free and comfortable manner.

Consumers, Culture, and the Marketplace-------------Luxury consumer market analysis

March 15, 2016

China, Beijing - one of the world's largest independent public relations firm Ruder Finn Asia's leading market research center accurate market research firm jointly issued the "2016 Report of the Chinese luxury goods," the seventh consecutive year for the Chinese mainland and Hong Kong luxury goods key industry trends to provide authoritative analysis and forecasting.

The survey report shows that Chinese mainland consumers remain consumer confidence is expected to continue to enhance Hong Kong are showing a downward trend again. 42% of consumers in China plan to increase various types of luxury goods spending; in Hong Kong, the proportion from 30% in 2015 to only 25%, indicating that Hong Kong consumers of luxury goods consumption attitude than more cautious last year.

As wealth increases, consumers are more open international perspective. In the Chinese mainland and Hong Kong, tourism is still the number one luxury consumer goods. 53% of consumers said that the continent over the next year plan to increase spending luxury tourism, the proportion of 50% compared with last year has increased, the release of a positive signal to the tourism industry in mainland China. It can be predicted that China will further boost the growth of foreign tourists luxury goods consumer market. However, Hong Kong luxury travel consumers willingness to spend again a downward trend, the ratio decreased by 5% over 2015.


At the same time, e-commerce continues to bring great opportunities for luxury brands, online purchase accounting mainland and Hong Kong consumers to buy 26% of the total and 20% of luxury goods.

In online purchases of luxury goods, accessories, makeup and beauty products are the most popular category, the official website of the brand of choice for consumers e-commerce channels. Consumers are not into the store experience, direct purchase online show greater confidence. The average number of times before buying patronize the store was 2 times compared to the Chinese mainland and Hong Kong's 2.3 times and 2.6 times decrease in 2015. Social media, word of mouth has become an important factor affecting public consumption, influence over stars, industry and opinion leaders.

Consumer Motivations and Decision Making

"I'm afraid to get angry, drink Wong Lo Kat" This ad‘s  word spread throughout China in recent years, so that the "Wong Lo Kat" This has been 170 years old brand has renewed vigor, and create amazing sales results. Wong Lo Kat has been able in the country selling mainly attributed to its successful brand positioning.

Red tank Wanglaoji after four consecutive years of rapid growth, in 2006, declared its first Coca-Cola than on domestic production, nearly 9.0 billion remarkable achievements created the myth of Chinese brand beverage industry, the public mind has become a strong brand image, and for such a successful brand sector experts will Tougong attributed to a "fear of angry, drink Wong Lo Kat" targeting neglected accurately locate its greatest success stems from product category.

If there is no strong promotion of these beverages from targeting under even the best advertising can not create product features year nearly 90 billion yuan in sales performance.

Understand the characteristics of the target consumer to carry out targeted brand positioning.

Target consumers is characterized mainly divided into psychological characteristics and behavioral characteristics of both, understand the target consumer feature aims to make the brand in the minds of consumers of psychological orientation with the corresponding product features, benefits match. Brand positioning through market research to grasp the consumer psychology, grasp of consumer buying motives, so that the brand positioning products to stimulate consumer sentiment, to win consumer recognition and resonance.

Enterprises should grasp the behavior characteristics of the target consumer. First, to analyze buyers need to produce, time to buy or use the product, different timing generation have different needs, companies can reasonably locate a product or service brand according to different needs; Secondly, the target market for consumer products pursue interests, and as a basis to carry out major brand positioning; again, analysis of consumer brand loyalty by analyzing customer brand loyalty can be found some of the problems, and can adjust their positioning direction in a timely manner.

Enterprises should grasp the psychological characteristics of the target consumer. First, the target market of consumer experience, preferences, interests, emotional and other useful information to analyze their willingness to accept and memory, product brand positioning based on this information. Secondly, when enterprises in brand positioning do not come clean, long-winded, but will focus on a clearly focused into the minds of consumers. Finally, when enterprises in brand positioning, should be adept at what had been achieved and socially accepted information to attract consumers and increase consumer sense of security.

Brand positioning not only need to know the characteristics of the target consumer, we should also analyze the market environment faced by enterprises, especially competitor positioning information. This is because the core brand positioning is to demonstrate its comparative advantage, which requires companies to understand the situation of competitors seeking differentiated brand positioning to reflect the product's competitive advantage in the market to win customers. Companies seeking brand positioning differentiation process, generally from three aspects to achieve that performance brand differentiation, brand differentiation and consumer insight differentiation. Differentiated performance mainly reflected in the brand's basic functions, reliability, quality and price; brand is mainly reflected in what circumstances the use of the brand will be what kind of consumer brands targeted; consumer insight difference mainly reflected in some of the more informed consumer brand heart to meet the unique requirements of certain aspects of the consumer. Managers can select any one or a combination of all three were, in order to achieve this brand differentiation.

For enterprise resource advantages analysis aims to make the brand positioning and enterprise resource coordination. Specifically, first, the need to fully consider the product brand positioning attributes and characteristics. Because the product is the basis of brand and relying on consumers choose the brand must first consider the usefulness and functionality of the product. Brand positioning must take into account the characteristics of the product itself, to highlight the characteristics of the product, so that the brand positioning and consumer demand to adapt. Second, the brand positioning should be combined with their own comparative advantages. Strength of the brand positioning is not a business activity between the Competition, and should be cross-referenced in the case of companies in the market to meet consumer demand shaping and can play to their strengths brand image, and through this carefully planned brand image to attract specific consumer group marketing behavior. In other words, brand positioning success does not necessarily depend on the overall strength of the strength, but their advantage is whether the effective integration into the process of brand positioning. In fact, as long as the intentions of mining, every business will have its own or in significant potential advantages, which requires companies should learn to analyze their own resource conditions before making brand positioning, and found advantages and embedded in enterprise personalized brand being.

Sensory marketing how to improve the consumption rate Mall？

The so-called sensory marketing is an enterprise managers in marketing, the use of human senses of sight, hearing, touch, taste and smell, to carry out "color" pleasing to "sound" moving, "Taste" attractive, with " love "touching scene experiential marketing, which demands objective is to create consciousness to experience the feeling, so that consumers participate effectively mobilize consumers desire to buy a marketing model.

What is sensory marketing? Why so interesting sensory marketing is so important, but also so difficult? Defined this concept are: the use of consumer feeling and influence their behavior. Modern marketing is through sight, hearing, smell, touch, taste impact on our brains. Sensory marketing global marketing is entering a new era, developers use sensory marketing Fun Mall is imminent!

1.The definition of sensory marketing:

The so-called sensory marketing is an enterprise managers in marketing, the use of human senses of sight, hearing, touch, taste and smell, to carry out "color" pleasing to "sound" moving, "Taste" attractive, with " love "touching scene experiential marketing, which demands objective is to create consciousness to experience the feeling, so that consumers participate effectively mobilize consumers desire to buy a marketing model.

Visual Merchandising is through visual stimuli way to achieve the purpose of selling a marketing approach. It includes display design, store design and store POP design.

Marketing refers to the use or hearing wonderful unique sound, to attract consumers concerned about the hearing, and unique sounds formed in the minds of consumers.

Marketing refers to the tactile sense of touch for consumers leave an unforgettable impression on the characteristics of promotional products and stimulate consumer desire to buy.

Taste marketing refers to a particular odor to attract consumer attention, memory, identity and a final marketing and consumption, is the consumer taste, smell stimuli, different from traditional visual stimulation.

Olfactory marketing is to attract consumers concerned about the establishment of a specific odor, memory, identity and ultimately the formation of brand loyalty.

2. How to use sensory marketing to the mall?

Each marketing model for the effect of age, gender, different consumer behavior arising from different sensory marketing is no exception. After the consumer physiological, psychological characteristics and consumer behavior analysis can be drawn, sensory marketing is more effective for children, women, the elderly.

Scientific research shows that a whole sensory impairment ordinary child is twice adults, children and even olfactory sensitivity is 200 times the middle-aged. In the choice of products, children of color, sound, taste is very sensitive in these areas have unique products usually get a favorite of children. Colorful children's clothing, shoes with sound, scent of rubber, which are sensory marketing children's products in the market reflects the successful application.


Compared to men, women have a comparative advantage on the senses: the sense of touch is more delicate, the taste more pronounced (more women than men have the number of taste buds); at the same time, women also tend to emotional consumer psychology. And in a way, sensory marketing is an emotional element marketing easier for female consumers temptation. Thus, in the women's store spraying perfume, mobile phone design bright colors often have unexpected results generated from the sales.